When I started selling stuffs online, my friend suggested me to make my own website. So, she introduces me with a do-it yourself design. They are offering a custom made website design and web hosting and since I don't have the patience to make my own website, I can just ask someone to built it for me.
If you are planning to build your own website, you can visit marketjuice.com and check out the links on how to build a website. With do-it-yourself design, you can think of your website the same way as your physical store. If you have to make sure that your website makes a good impression. It is visually appealing to your valued clients and with easy to use navigation.
Anyway, we all know that on the Internet, we don't have a sales lady to help our clients through our online store so we need to give our clients the tools they need to navigate our website.